What do bookstores and beauty salons have in common?
image credit: Liquid Lucidity via Flickr
Online marketing is great for internet businesses and ecommerce, where your efforts can give a customer enough information that they hit the “buy now” button. But what about businesses that are primarily brick and mortar, that don’t do businesses on the internet?
Salon Today, a trade magazine for beauty salon owners, recently ran an article entitled “Bank on Beauty Blogging“. Though the focus is on the beauty industry, there are some great stories and a solid list of dos and don’ts that make it worthwhile reading for any locally-based business.
When you are thinking about marketing, don’t confine your research to the independent bookselling industry. Take a look at some of your town’s other local businesses. Are they using technology to drive customers into their stores? What ideas can you incorporate into your marketing mix?
Genene says:
December 15th, 2008 at 1:04 pm
That was a good article. Internet marketing is important for all businesses and salons are no different. Informing your potential customers of your services and your latest beauty equipment can really drive awareness and potentially business.