Set up a “Practice Blog”
I will write more in coming days about the various blog platforms, and how to choose which platform to use. But before I do that, I want to encourage you to start a “practice” blog. You may still be deciding if you want to set up a blog for your store. That’s OK. I think the best way to learn about blogging is to blog.
Blogger, a blogging platform owned by Google, is, in my opinion, the easiest to use. That is where we host Books on the Nightstand, and there are several other good bookstore blogs out there on the Blogger platform.
To set up a practice blog, you just need a free Google or Gmail account. Here’s a video that shows you how quick and easy it is to get started.
Not sure what to blog about? My suggestion would be to blog about anything about which you are passionate: a hobby, a vacation, your family, your garden, your photos, your dog. Remember, it’s just for practice. You can even mark your blog private if you like, so that only people you allow to read it can see it. The idea is to see how easy it is to get started, and to get in the habit of using the platform and seeing how it works. No pressure, really.
Go ahead. Give it a try. If you want to share your practice blog with us here, please leave us a link in the comments.
