Booksellers Blog

In his post Where Rabbit Holes Lead, Chris Brogan (you’ll see him referenced a lot on this blog, so you might as well go subscribe to his blog yourself) talks about how searching for information on one book resulted in him learning about several more that caught his interest.

I’ve got more to say about customer reviews in future posts, but the idea of those reviews encouraging multiple title purchases had not occurred to me. By reading reviews that reference other books, the reader is drawn into exploring those titles as well. It’s what you do in the bookstore, certainly. How can that be incorporated into your websites?

Tweet This Post