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	<title>Comments on: Building an Online Marketing Strategy</title>
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	<link>http://booksellersblog.com/2009/01/04/building-an-online-marketing-strategy/</link>
	<description>Online marketing and blogging discussion for independent bookstores</description>
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		<title>By: Mike</title>
		<link>http://booksellersblog.com/2009/01/04/building-an-online-marketing-strategy/comment-page-1/#comment-317</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Thu, 12 Feb 2009 02:40:34 +0000</pubDate>
		<guid isPermaLink="false">http://booksellersblog.com/?p=147#comment-317</guid>
		<description>Enoyed your post and bookmarked you for future reading.. Thinking of adding some of your content to &lt;a href=&quot;http://www.zestformarketing.com&quot; rel=&quot;nofollow&quot;&gt; my website ZestforMarketing&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Enoyed your post and bookmarked you for future reading.. Thinking of adding some of your content to <a href="http://www.zestformarketing.com" rel="nofollow"> my website ZestforMarketing</a></p>
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		<title>By: Marketing</title>
		<link>http://booksellersblog.com/2009/01/04/building-an-online-marketing-strategy/comment-page-1/#comment-259</link>
		<dc:creator>Marketing</dc:creator>
		<pubDate>Thu, 29 Jan 2009 20:12:32 +0000</pubDate>
		<guid isPermaLink="false">http://booksellersblog.com/?p=147#comment-259</guid>
		<description>Your article is very informative and useful. Glad I found it.  Cheers.</description>
		<content:encoded><![CDATA[<p>Your article is very informative and useful. Glad I found it.  Cheers.</p>
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		<title>By: Ann Kingman</title>
		<link>http://booksellersblog.com/2009/01/04/building-an-online-marketing-strategy/comment-page-1/#comment-190</link>
		<dc:creator>Ann Kingman</dc:creator>
		<pubDate>Sat, 10 Jan 2009 21:23:31 +0000</pubDate>
		<guid isPermaLink="false">http://booksellersblog.com/?p=147#comment-190</guid>
		<description>jmcc -- thanks for the exercise analogy. It&#039;s very true. It&#039;s very easy to let these efforts fall by the wayside. First, the low cost to get started doesn&#039;t provide the same incentive to pay close attention. (If you pay for a gym membership, you are more likely to use it, at least initially). Secondly, the amount of time it takes to actually see results can be discouraging (also true with a fitness program). 

I&#039;ve added your blog to the blogroll at the side, too. Thanks for joining in.

Ann</description>
		<content:encoded><![CDATA[<p>jmcc &#8212; thanks for the exercise analogy. It&#8217;s very true. It&#8217;s very easy to let these efforts fall by the wayside. First, the low cost to get started doesn&#8217;t provide the same incentive to pay close attention. (If you pay for a gym membership, you are more likely to use it, at least initially). Secondly, the amount of time it takes to actually see results can be discouraging (also true with a fitness program). </p>
<p>I&#8217;ve added your blog to the blogroll at the side, too. Thanks for joining in.</p>
<p>Ann</p>
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		<title>By: jmcc</title>
		<link>http://booksellersblog.com/2009/01/04/building-an-online-marketing-strategy/comment-page-1/#comment-188</link>
		<dc:creator>jmcc</dc:creator>
		<pubDate>Sat, 10 Jan 2009 19:51:40 +0000</pubDate>
		<guid isPermaLink="false">http://booksellersblog.com/?p=147#comment-188</guid>
		<description>Thanks for this reminder!  It&#039;s something that we are trying to do at our store, but like a new exercise routine, sometimes put off, forget or hurry through even though we feel great when we give it the time and dedication it deserves!  It&#039;s good to have reminders and know that there are others out there for support.</description>
		<content:encoded><![CDATA[<p>Thanks for this reminder!  It&#8217;s something that we are trying to do at our store, but like a new exercise routine, sometimes put off, forget or hurry through even though we feel great when we give it the time and dedication it deserves!  It&#8217;s good to have reminders and know that there are others out there for support.</p>
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		<title>By: Ann Kingman</title>
		<link>http://booksellersblog.com/2009/01/04/building-an-online-marketing-strategy/comment-page-1/#comment-160</link>
		<dc:creator>Ann Kingman</dc:creator>
		<pubDate>Sun, 04 Jan 2009 18:07:33 +0000</pubDate>
		<guid isPermaLink="false">http://booksellersblog.com/?p=147#comment-160</guid>
		<description>Erin, that&#039;s terrific! Congrats on your plans for your own store. There are two other soon-to-be bookstore owners who are documenting their progress:

Joni of Paragraphs on South Padre Island, TX: http://paragraphsonspi.blogspot.com/
and Jessica (aka Book Nerd) and Rebecca, who are opening a store in Brooklyn: http://abookstoreinbrooklyn.blogspot.com/

I look forward to adding you to the list!</description>
		<content:encoded><![CDATA[<p>Erin, that&#8217;s terrific! Congrats on your plans for your own store. There are two other soon-to-be bookstore owners who are documenting their progress:</p>
<p>Joni of Paragraphs on South Padre Island, TX: <a href="http://paragraphsonspi.blogspot.com/" rel="nofollow">http://paragraphsonspi.blogspot.com/</a><br />
and Jessica (aka Book Nerd) and Rebecca, who are opening a store in Brooklyn: <a href="http://abookstoreinbrooklyn.blogspot.com/" rel="nofollow">http://abookstoreinbrooklyn.blogspot.com/</a></p>
<p>I look forward to adding you to the list!</p>
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		<title>By: Erin McInnis</title>
		<link>http://booksellersblog.com/2009/01/04/building-an-online-marketing-strategy/comment-page-1/#comment-159</link>
		<dc:creator>Erin McInnis</dc:creator>
		<pubDate>Sun, 04 Jan 2009 17:56:47 +0000</pubDate>
		<guid isPermaLink="false">http://booksellersblog.com/?p=147#comment-159</guid>
		<description>Happy New Year, Ann.  I&#039;m not a bookseller (yet) but I wanted to thank you for all of the wonderful information you&#039;re sharing through this blog.  I&#039;m still in the planning phase for my independent bookstore, and I&#039;m definitely going to incorporate online marketing and social media into the marketing plans for my store. In fact, I&#039;m planning to start my own blog soon to document the start-up process. I&#039;ll be watching for more great tips and info over the coming months. Thanks again! /erin</description>
		<content:encoded><![CDATA[<p>Happy New Year, Ann.  I&#8217;m not a bookseller (yet) but I wanted to thank you for all of the wonderful information you&#8217;re sharing through this blog.  I&#8217;m still in the planning phase for my independent bookstore, and I&#8217;m definitely going to incorporate online marketing and social media into the marketing plans for my store. In fact, I&#8217;m planning to start my own blog soon to document the start-up process. I&#8217;ll be watching for more great tips and info over the coming months. Thanks again! /erin</p>
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		<title>By: Drew Goodman</title>
		<link>http://booksellersblog.com/2009/01/04/building-an-online-marketing-strategy/comment-page-1/#comment-158</link>
		<dc:creator>Drew Goodman</dc:creator>
		<pubDate>Sun, 04 Jan 2009 16:31:13 +0000</pubDate>
		<guid isPermaLink="false">http://booksellersblog.com/?p=147#comment-158</guid>
		<description>Great article, Ann.  I will definitely watching and commenting on this series of posts.</description>
		<content:encoded><![CDATA[<p>Great article, Ann.  I will definitely watching and commenting on this series of posts.</p>
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