Comments on: Blogging FAQ, Day 3: I already have a newsletter, do I really need a blog?

By: Booklishing

Booklishing — Tue, 10 Feb 2009 11:43:27 +0000

[...] ¿Quién va a leer nuestro blog? 2.- ¿De dónde saco tiempo para escribir el blog? 3.- Ya envío una newsletter, ¿necesito un blog? 4.- ¿Sobre qué escribo en el blog? 5.- ¿Cómo sé quién lee el [...]

By: Ann Kingman

Ann Kingman — Fri, 06 Feb 2009 19:01:19 +0000

Yes, Drew, you’re right — content should be different, but can certainly be linked.

I like your take: A newsletter is information, a blog is a conversation.

Brilliant. Thanks.

By: Drew Goodman

Drew Goodman — Fri, 06 Feb 2009 18:56:12 +0000

I love the interconnectedness of the email newsletter and the blog. You are definitely right, Ann. You MUST link them to each other (and all other forms of social media as well; i.e. Twitter, Facebook, Youtube Channel, etc.).
Here’s what I’d suggest as well- create a symbiotic relationship between the newsletter and the blog. By that I mean, don’t simply rehash what you’ve said in the newsletter on your blog. Provide content that is different on each and use those differences to drive traffic from one to the other. For example, review a book you like in the newsletter, then place an author interview or author written posting on the blog.
A newsletter is information, a blog is a conversation (or should be). Use them to compliment each other and you will find people who come to rely on both, giving you another chance to show them the great things about your bookstore and a way for them to leave comments and offer suggestions to be an even better bookstore.