Comments on: Blogging FAQ, Day 4: What Do I Blog About? http://booksellersblog.com/2009/02/09/blogging-faq-day-4-what-do-i-blog-about/ Online marketing and blogging discussion for independent bookstores Tue, 15 Jun 2010 13:54:08 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Libreros y blogs « Booklishing http://booksellersblog.com/2009/02/09/blogging-faq-day-4-what-do-i-blog-about/comment-page-1/#comment-312 Libreros y blogs « Booklishing Tue, 10 Feb 2009 11:46:55 +0000 http://booksellersblog.com/?p=209#comment-312 [...] ¿De dónde saco tiempo para escribir el blog? 3.- Ya envío un boletín, ¿necesito un blog? 4.- ¿Sobre qué escribo en el blog? 5.- ¿Cómo sé quién lee el [...] [...] ¿De dónde saco tiempo para escribir el blog? 3.- Ya envío un boletín, ¿necesito un blog? 4.- ¿Sobre qué escribo en el blog? 5.- ¿Cómo sé quién lee el [...]

]]> By: Ann Kingman http://booksellersblog.com/2009/02/09/blogging-faq-day-4-what-do-i-blog-about/comment-page-1/#comment-308 Ann Kingman Mon, 09 Feb 2009 22:12:38 +0000 http://booksellersblog.com/?p=209#comment-308 <strong <@Katherine</strong> <br /> A couple of things here: <br /> First, do you own marthasvineyardbooks.com or vineyardbooks.com or some other such local domain? Seems to me that you guys are in a prime position to capitalize on the tourist and local interest trade. The Bookloft, a general interest bookstore in Great Barrington, MA does this with their http://www.berkshirebooks.com - similar to my fly fishing example above. <br /> Secondly, your colleagues (whom I know and love) may be afraid of computers, but they can type, and you can cut and paste. Not saying that that's the way you have to go, but the idea of getting people to blog is NOT teaching them how to use blogger or wordpress -- it's about the content, not the technology. <br /> You've done some great things with your blog as it is, so even if you don't do anything different right now, you are well ahead of the game. But I do think the Vineyard books idea should be an area of focus, especially since that's an extension of the physical store -- first thing you see when you walk in the door. <br /> Thanks for your thoughts!</strong>

A couple of things here:

First, do you own marthasvineyardbooks.com or vineyardbooks.com or some other such local domain? Seems to me that you guys are in a prime position to capitalize on the tourist and local interest trade. The Bookloft, a general interest bookstore in Great Barrington, MA does this with their http://www.berkshirebooks.com – similar to my fly fishing example above.

Secondly, your colleagues (whom I know and love) may be afraid of computers, but they can type, and you can cut and paste. Not saying that that’s the way you have to go, but the idea of getting people to blog is NOT teaching them how to use blogger or wordpress — it’s about the content, not the technology.

You’ve done some great things with your blog as it is, so even if you don’t do anything different right now, you are well ahead of the game. But I do think the Vineyard books idea should be an area of focus, especially since that’s an extension of the physical store — first thing you see when you walk in the door.

Thanks for your thoughts!

]]> By: Katherine http://booksellersblog.com/2009/02/09/blogging-faq-day-4-what-do-i-blog-about/comment-page-1/#comment-307 Katherine Mon, 09 Feb 2009 22:07:12 +0000 http://booksellersblog.com/?p=209#comment-307 I love the idea of individual blogs, but being the only one at the store who is not afraid of computers, it's not happening any time soon. So I've been sticking with the idea that we are a general bookstore, so we get a general blog, and hopefully people are willing to skim through the posts that don't apply to them. What has been interesting is the cross-section of people I've had as a result. I've spoken to visitors who found the store thanks to the cheesy video, local children's librarians about the kid book posts, fellow booksellers, and Vineyard fans looking to read anything MV. What I need to do more of, especially once we get our online ordering back up and running is talking about Vineyard books... because a lot of these people CAN'T get through Amazon... so if I can get them on my blog and excited about the book, I know the sale is mine. I love the idea of individual blogs, but being the only one at the store who is not afraid of computers, it’s not happening any time soon. So I’ve been sticking with the idea that we are a general bookstore, so we get a general blog, and hopefully people are willing to skim through the posts that don’t apply to them.

What has been interesting is the cross-section of people I’ve had as a result. I’ve spoken to visitors who found the store thanks to the cheesy video, local children’s librarians about the kid book posts, fellow booksellers, and Vineyard fans looking to read anything MV.

What I need to do more of, especially once we get our online ordering back up and running is talking about Vineyard books… because a lot of these people CAN’T get through Amazon… so if I can get them on my blog and excited about the book, I know the sale is mine.

]]> By: Ann Kingman http://booksellersblog.com/2009/02/09/blogging-faq-day-4-what-do-i-blog-about/comment-page-1/#comment-306 Ann Kingman Mon, 09 Feb 2009 19:17:03 +0000 http://booksellersblog.com/?p=209#comment-306 Thanks, Susan. I hope so too ;) Thanks, Susan. I hope so too ;)

]]> By: LitPark http://booksellersblog.com/2009/02/09/blogging-faq-day-4-what-do-i-blog-about/comment-page-1/#comment-305 LitPark Mon, 09 Feb 2009 18:46:49 +0000 http://booksellersblog.com/?p=209#comment-305 TREMENDOUS list of ideas! I hope people are reading this. TREMENDOUS list of ideas! I hope people are reading this.

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