Gary Vaynerchuk at BEA: Mandatory Viewing for Independent Booksellers
Posted in category Content, Cool ideas, Online marketing, Social Media, Strategy, The Future of Bookselling, Video, Word of Mouth
I’m still trying to condense my thoughts about BEA into a manageable post.
However, I do want to highlight one of the best sessions at BEA. It was also the only BEA-organized (as opposed to ABA-organized) session that was targeted specifically to Independent Booksellers. In this video, Gary Vaynerchuk is talking to YOU.
It is a bit over an hour long. And I know that seems eternal with all of the other things that you need to do. But please, make yourself a cup of coffee or tea (or beer or wine) and settle in. You will not agree with every idea Gary has, and I look forward to a debate of those ideas: but I *know* that you will find inspiration. Thanks to HarperStudio for making the video available.
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Posted in category Content, Cool ideas, Online marketing, Social Media, Strategy, The Future of Bookselling, Video, Word of Mouth
Booksellers Blog » Content is King … or is it? says:
June 7th, 2009 at 8:42 am
[...] you watched the Gary Vaynerchuk BEA video yet? If not, please do. Really. It’s not only motivating, Gary brings up some controversial [...]
Becky Dayton says:
June 11th, 2009 at 1:25 pm
That’s a remarkable video, if for no other reason than that it convinced me without being offensive or insulting that pricing is important.
Ann Kingman says:
June 11th, 2009 at 10:48 pm
Becky, yes, I agree. I’d love to hear what other booksellers think about that.
Becky says:
June 12th, 2009 at 8:11 am
It’s really scary as a small store to “give away” that margin, but I think we’re at a tipping point with online and mass market retailers. It’s been a rather mysterious issue for me as a relative newcomer to the industry with little to go on. The ABA is sooo cautious about discussing pricing/discounting for fear of litigation, but i don’t think that not addressing it at all is the solution.
Is there anyone out there who has tried the “loss leader” (or as my husband prefers to call it: “the break-even leader”) approach and has data?
Allen T. says:
August 30th, 2009 at 5:01 pm
After reading this blog makes me want to start my own
It's Still About Customer Service | Brews and Books says:
September 24th, 2009 at 7:02 pm
[...] about giving good service and addressing customer concerns immediately and aggressively. In his address at BEA this year, Vaynerchuk mentioned that while indies sell themselves as offering better customer service than [...]