Archive for the ‘Finding Readers’ Category
Content is King … or is it?
Sunday, June 7, 2009 8:41 15 CommentsHave you watched the Gary Vaynerchuk BEA video yet? If not, please do. Really. It’s not only motivating, Gary brings up some controversial topics that I would love to see debated and discussed among booksellers. If those things are being talked about somewhere, would you please let me know where? If you have watched the [...]
Some ideas about book fairs
Thursday, April 2, 2009 7:13 No CommentsThis morning, an article from The Associated Press crossed my computer monitor: Forget stores, Book fairs are enjoying profits. Book fairs are a lot of work I know that many independent bookstores do book fairs, using various models. And I know that other stores would like to do them, but can’t justify the labor and [...]
Blogging FAQ, Day 1: Who’s going to read our blog?
Wednesday, February 4, 2009 8:00 7 CommentsThis is by far the most common question I hear when I talk with booksellers about blogging. We all get hung up on audience. We want to know that we’re not wasting our time, and that people will read what we write. The reality is that your readership is never going to be as large [...]