Archive for the ‘Finding Readers’ Category

Content is King … or is it?

Sunday, June 7, 2009 8:41 15 Comments

Have you watched the Gary Vaynerchuk BEA video yet? If not, please do. Really. It’s not only motivating, Gary brings up some controversial topics that I would love to see debated and discussed among booksellers. If those things are being talked about somewhere, would you please let me know where? If you have watched the [...]

This was posted under category: Best practices, Blogging, Content, Finding Readers, Online marketing Tags: , ,

Some ideas about book fairs

Thursday, April 2, 2009 7:13 No Comments

This morning, an article from The Associated Press crossed my computer monitor: Forget stores, Book fairs are enjoying profits. Book fairs are a lot of work I know that many independent bookstores do book fairs, using various models. And I know that other stores would like to do them, but can’t justify the labor and [...]

This was posted under category: Blogging, Email newsletters, Finding Readers, Relationships Tags: ,

Blogging FAQ, Day 1: Who’s going to read our blog?

Wednesday, February 4, 2009 8:00 7 Comments

This is by far the most common question I hear when I talk with booksellers about blogging. We all get hung up on audience. We want to know that we’re not wasting our time, and that people will read what we write. The reality is that your readership is never going to be as large [...]

This was posted under category: Blogging, Finding Readers Tags:

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