Booksellers Blog

If you have an email newsletter with a healthy subscriber base, do you also need a blog for your store? I say yes. Here’s why: Google loves blogs – Blogs typically have frequently updated and relevant content, so Google indexes them quickly. You can spend days writing the most brilliant email newsletter, but Google won’t [...]

In an earlier post, I wrote about the need to determine your goals before deciding on the tools to use to attain those goals.  When you read a newspaper article trumpeting that there are now 150 million members on Facebook, it’s easy to think “oh, my store has to be on Facebook!”  But that may [...]

There is much discussion about ROI, or “Return on Investment” for social media activities such as blogging. For booksellers, the investment is primarily time — a resource that we all know is too scarce.  In a later post, I’ll write about various ways of measuring ROI, but I think that there is also a benefit [...]

Finally, the much promised post. I will elaborate on some of these individually in later posts, but for now, here are eleven reasons. Can you think of more? Google loves blogs It’s true — the best way to get to the top of Google is to provide excellent and relevant content. And the more often [...]

I get this question a lot. And so I think it should be one of the first questions that I answer. In all honesty, while I understand the question, I think it stems from a bigger question: “what is a blog?”.  So let’s answer that: What is a blog? A blog is not just someone [...]

I promise that I will soon write a post that outlines the many reasons that I think that some kind of online outreach to customers is important for independent bookstores. There are many reasons, but today, I just want to talk briefly about one: word of mouth. A few years ago, I was doing a [...]