Archive for the ‘Brands’ Category
The Importance of Brand
Tuesday, December 23, 2008 19:15 No CommentsThe word “brand” is not something we talk about much in the world of bookselling. Perhaps it smacks too much of “MBA think” and corporate lingo. But I think it’s time to bring the discussion to the forefront. Because your “brand”, your story, is what should determine your online strategy. What is your brand? Many [...]