Booksellers Blog

Website Magazine recently ran an article that looks at 4 of the Top 10 Converting Online Retailers (as identified by Nielsen Online). Converting? That’s internet speak for getting people to take the action that you want them to take: purchasing a product, signing up for a newsletter, registering for an event, etc. And that should [...]

Today’s guest post is by Patrick Brown.  Patrick is the webmaster and blogger for Vroman’s Bookstore in Pasadena, CA.  Before joining the staff at Vroman’s, he worked at Book Soup in West Hollywood, and briefly at Skylight Books in Los Feliz.  He has written book reviews for Publishers Weekly and was a regular contributor to [...]

It seems that you just can’t get away from Twitter these days. It’s referenced in CNN news reports, the New York Times writes Sunday Magazine pieces and  feature articles about it, and it has started to permeate the minds of booksellers as well. Stephanie Anderson (@Bookavore) wrote an excellent introduction to twitter for Shelf-Awareness in [...]

I”m spending the week catching up on my blog reading, and happend upon a post at Conversational Reading describing the new feature at Chicago’s Seminary Co-op bookstore blog: The Front Table. Yes, it is really a virtual front table. Go take a look. Covers of each book are shown and if you hover over it [...]

Are you reading Harper Studio’s blog, The 26th Story? If not, you should be. I think it’s the best publisher site out there.  The blog is not just about promoting the books they publish — they have interesting and valuable content that appeals to both the industry person and the general reader, and they manage [...]

Not for New England only Have you heard about Kids ♥ Authors Day? On February 14th, 2009, New England bookstores will be hosting local childrens book authors and illustrators to meet kids and sign books. It’s a cool idea, but even more important for our purposes in how this event came about. It began last [...]

There is much discussion about ROI, or “Return on Investment” for social media activities such as blogging. For booksellers, the investment is primarily time — a resource that we all know is too scarce.  In a later post, I’ll write about various ways of measuring ROI, but I think that there is also a benefit [...]

Online marketing is great for internet businesses and ecommerce, where your efforts can give a customer enough information that they hit the “buy now” button. But what about businesses that are primarily brick and mortar, that don’t do businesses on the internet? Salon Today, a trade magazine for beauty salon owners, recently ran an article [...]