Archive for the ‘Content’ Category

Content is King … or is it?

Sunday, June 7, 2009 8:41 15 Comments

Have you watched the Gary Vaynerchuk BEA video yet? If not, please do. Really. It’s not only motivating, Gary brings up some controversial topics that I would love to see debated and discussed among booksellers. If those things are being talked about somewhere, would you please let me know where? If you have watched the [...]

This was posted under category: Best practices, Blogging, Content, Finding Readers, Online marketing Tags: , ,

Gary Vaynerchuk at BEA: Mandatory Viewing for Independent Booksellers

Wednesday, June 3, 2009 14:11 6 Comments

I’m still trying to condense my thoughts about BEA into a manageable post. However, I do want to highlight one of the best sessions at BEA. It was also the only BEA-organized (as opposed to ABA-organized) session that was targeted specifically to Independent Booksellers. In this video, Gary Vaynerchuk is talking to YOU. It is [...]

This was posted under category: Content, Cool ideas, Online marketing, Social Media, Strategy, The Future of Bookselling, Video, Word of Mouth Tags: , ,

Blogging FAQ, Day 4: What Do I Blog About?

Monday, February 9, 2009 6:00 5 Comments

I’m often surprised when people ask “what should I blog about?” and yet really, it’s a smart question. The answer would depend on what you want to accomplish. Use your goals to determine the primary content of your blog, and try to write your posts keeping those goals in mind. Blogging can make people feel [...]

This was posted under category: Blogging, Content, Strategy Tags:

A great use of video

Wednesday, December 17, 2008 7:19 2 Comments

Are you reading Harper Studio’s blog, The 26th Story? If not, you should be. I think it’s the best publisher site out there.  The blog is not just about promoting the books they publish — they have interesting and valuable content that appeals to both the industry person and the general reader, and they manage [...]

This was posted under category: Blogging, Case Studies, Content, Video Tags: ,

How to get 700 new visitors in 2 days

Thursday, December 4, 2008 8:01 4 Comments

Relationships, and content — that’s how. You hear the term “Social Media” a lot these days. To most people, that’s a vague term that has something to do with the internet and things called MySpace or Facebook. Some people think it’s a fad, or irrelevant to anyone over the age of 20. This week provided [...]

This was posted under category: Content, Relationships, Social Media, Statistics, Twitter

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