Archive for the ‘Content’ Category
Content is King … or is it?
Sunday, June 7, 2009 8:41 15 CommentsHave you watched the Gary Vaynerchuk BEA video yet? If not, please do. Really. It’s not only motivating, Gary brings up some controversial topics that I would love to see debated and discussed among booksellers. If those things are being talked about somewhere, would you please let me know where? If you have watched the [...]
Gary Vaynerchuk at BEA: Mandatory Viewing for Independent Booksellers
Wednesday, June 3, 2009 14:11 6 CommentsI’m still trying to condense my thoughts about BEA into a manageable post. However, I do want to highlight one of the best sessions at BEA. It was also the only BEA-organized (as opposed to ABA-organized) session that was targeted specifically to Independent Booksellers. In this video, Gary Vaynerchuk is talking to YOU. It is [...]
Blogging FAQ, Day 4: What Do I Blog About?
Monday, February 9, 2009 6:00 5 CommentsI’m often surprised when people ask “what should I blog about?” and yet really, it’s a smart question. The answer would depend on what you want to accomplish. Use your goals to determine the primary content of your blog, and try to write your posts keeping those goals in mind. Blogging can make people feel [...]
A great use of video
Wednesday, December 17, 2008 7:19 2 CommentsAre you reading Harper Studio’s blog, The 26th Story? If not, you should be. I think it’s the best publisher site out there. The blog is not just about promoting the books they publish — they have interesting and valuable content that appeals to both the industry person and the general reader, and they manage [...]
How to get 700 new visitors in 2 days
Thursday, December 4, 2008 8:01 4 CommentsRelationships, and content — that’s how. You hear the term “Social Media” a lot these days. To most people, that’s a vague term that has something to do with the internet and things called MySpace or Facebook. Some people think it’s a fad, or irrelevant to anyone over the age of 20. This week provided [...]