Archive for the ‘Customer Reviews’ Category

Predictions to consider, from Shop.org

Tuesday, January 20, 2009 15:56 No Comments

Shop.org is a division of the National Retail Federation that acts as a trade organization for retailers interested in online and multi-channel retailing. Multichannel is a current marketing word for sales through both online and brick-and-mortar channels. As a result, many of the resources that Shop.org offers on its website should be of interest to [...]

This was posted under category: Customer Reviews, Strategy, Websites, e-commerce Tags: , , , ,

Guest Post: A Bookseller’s Take on “What Would Google Do?”

Wednesday, December 31, 2008 10:36 6 Comments

The following is a guest post by Drew Goodman. I read Drew’s blog post about the book What Would Google Do?, and I was interested in his bookseller’s perspective.  Drew graciously agreed to expand on his post for us here.  Drew Goodman manages the General Books Department for the University Campus Store at the University [...]

This was posted under category: Book Recommendations, Customer Reviews, Customer Service, Guest Posts, Online marketing, Social Media, Strategy Tags: , , , , , ,

Why Online Communities are Important to Booksellers

Thursday, December 11, 2008 6:55 2 Comments

As I was reading my RSS feeds this morning, I came upon a reference to an October 2008 report from Rubicon Consulting titled: Online Communities and their Impact on Business: Ignore at Your Peril.. Two key findings from the report appear in the introductory blog post titled “Online Reviews Second Only to Word of Mouth [...]

This was posted under category: Customer Reviews, Listening, Relationships, Research Reports Tags:

User Reviews: encouraging multiple purchases?

Sunday, November 9, 2008 12:32 No Comments

In his post Where Rabbit Holes Lead, Chris Brogan (you’ll see him referenced a lot on this blog, so you might as well go subscribe to his blog yourself) talks about how searching for information on one book resulted in him learning about several more that caught his interest. I’ve got more to say about [...]

This was posted under category: Customer Reviews

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