Archive for the ‘Customer Reviews’ Category
Predictions to consider, from Shop.org
Tuesday, January 20, 2009 15:56 No CommentsShop.org is a division of the National Retail Federation that acts as a trade organization for retailers interested in online and multi-channel retailing. Multichannel is a current marketing word for sales through both online and brick-and-mortar channels. As a result, many of the resources that Shop.org offers on its website should be of interest to [...]
Guest Post: A Bookseller’s Take on “What Would Google Do?”
Wednesday, December 31, 2008 10:36 6 CommentsThe following is a guest post by Drew Goodman. I read Drew’s blog post about the book What Would Google Do?, and I was interested in his bookseller’s perspective. Drew graciously agreed to expand on his post for us here. Drew Goodman manages the General Books Department for the University Campus Store at the University [...]
Why Online Communities are Important to Booksellers
Thursday, December 11, 2008 6:55 2 CommentsAs I was reading my RSS feeds this morning, I came upon a reference to an October 2008 report from Rubicon Consulting titled: Online Communities and their Impact on Business: Ignore at Your Peril.. Two key findings from the report appear in the introductory blog post titled “Online Reviews Second Only to Word of Mouth [...]
User Reviews: encouraging multiple purchases?
Sunday, November 9, 2008 12:32 No CommentsIn his post Where Rabbit Holes Lead, Chris Brogan (you’ll see him referenced a lot on this blog, so you might as well go subscribe to his blog yourself) talks about how searching for information on one book resulted in him learning about several more that caught his interest. I’ve got more to say about [...]