Booksellers Blog

There has been much buzz about Facebook lately because of their redesign. And if you want to spend the time setting up a Facebook page for your store, these changes are very beneficial. First, a few basics: Who uses Facebook? From the official Facebook stats page, More than 175 million active users More than half [...]

Not too long ago, I placed an order for a book from an independent bookstore’s website. It was easy to find what I was looking for, and the transaction went very smoothly. I got an immediate order confirmation, and I was confident that the order was proceeding according to my expectations. I was very pleased [...]

ROI. “Return on Investment.” It’s a phrase that comes up over and over again when reading about social media and online marketing initiatives. Everyone wants to know how to measure it. The truth is, it’s not always easy to measure. If you were an online-only retailer and your social media efforts were focused solely on [...]

I’m sure you’ve heard the buzz about Twitter.  It’s the new “shiny object” in the social media space. And you may have noticed that I did not list Twitter as one of the “tools” in the online marketing “toolbox” in my earlier post. In fact, I deliberately stayed away from any mention of Twitter–because while [...]

The following is a guest post by Drew Goodman. I read Drew’s blog post about the book What Would Google Do?, and I was interested in his bookseller’s perspective.  Drew graciously agreed to expand on his post for us here.  Drew Goodman manages the General Books Department for the University Campus Store at the University [...]