Booksellers Blog

Website Magazine recently ran an article that looks at 4 of the Top 10 Converting Online Retailers (as identified by Nielsen Online). Converting? That’s internet speak for getting people to take the action that you want them to take: purchasing a product, signing up for a newsletter, registering for an event, etc. And that should [...]

Not too long ago, I placed an order for a book from an independent bookstore’s website. It was easy to find what I was looking for, and the transaction went very smoothly. I got an immediate order confirmation, and I was confident that the order was proceeding according to my expectations. I was very pleased [...]

Imagine spending some time at dinner or at the bar with booksellers after Winter Institute or BEA.  Those great conversations have now broken out online. There has been some fantastic discussion at booksellers’ blogs lately. I’m thrilled to see so many joining in the conversation. Don’t miss these — and don’t neglect to read the [...]

So we know it happens. People shop in your store, write down the information about a book they want, and then go home and order it online. So isn’t putting your Staff Recommendations online for all to see going result in people buying those books elsewhere, too? Should you restrict your Staff Picks to in-store [...]

Of course, it’s the million dollar question: will blogging sell books? As expected, there’s no easy answer. If you feature a particular book on your blog, you may sell a few copies. Or you may not. Does your e-newsletter generate sales of specific books that you feature? Do you track it? I would suggest that [...]

Shop.org is a division of the National Retail Federation that acts as a trade organization for retailers interested in online and multi-channel retailing. Multichannel is a current marketing word for sales through both online and brick-and-mortar channels. As a result, many of the resources that Shop.org offers on its website should be of interest to [...]