Booksellers Blog

This morning, an article from The Associated Press crossed my computer monitor: Forget stores, Book fairs are enjoying profits. Book fairs are a lot of work I know that many independent bookstores do book fairs, using various models. And I know that other stores would like to do them, but can’t justify the labor and [...]

From Nantucket Bookworks‘ latest email newsletter: Lastly, but maybe most importantly, we now have wireless access at Bookworks. Feel free to use our hotspot: the password is simply: “pleasebuyabook” (Heheh!) We’re not sure how we’re going to make money in the new economy, but then neither is anybody. : )

We’ve talked a lot here about promoting the store and your community through social networking and blogging. But we haven’t talked much about promoting specific books. Do you remember “Reservation Boards”? Here’s where I admit that I am as old as dirt. When I first started working as a sales rep, Reservation Boards were a [...]

Of course, it’s the million dollar question: will blogging sell books? As expected, there’s no easy answer. If you feature a particular book on your blog, you may sell a few copies. Or you may not. Does your e-newsletter generate sales of specific books that you feature? Do you track it? I would suggest that [...]

If you have an email newsletter with a healthy subscriber base, do you also need a blog for your store? I say yes. Here’s why: Google loves blogs – Blogs typically have frequently updated and relevant content, so Google indexes them quickly. You can spend days writing the most brilliant email newsletter, but Google won’t [...]

In an earlier post, I wrote about the need to determine your goals before deciding on the tools to use to attain those goals.  When you read a newspaper article trumpeting that there are now 150 million members on Facebook, it’s easy to think “oh, my store has to be on Facebook!”  But that may [...]