Booksellers Blog

Have you thought about your marketing for Holiday 2009 yet? You’re probably finishing your fall buying about now, and getting ready to breathe a sigh of relief. Maybe you’re planning on enjoying the summer, handselling some beach-reads, and preparing for back to school. Not so fast. Now is the time to prepare for your holiday [...]

I know, you’re tired of twitter. As much as I love it, I am also tired of incessant press and portrayal of twitter as the service that will save the world. But there’s no denying twitter’s power as a tool for connecting. Josh Christie, a bookseller at Sherman’s Books in Freeport, Maine, has a great [...]

While I’m on vacation, here’s an assignment for you. Read this article: Your Pizza Sucks And … It talks about local search, like Yelp.com. I’ve mentioned it before, but it’s worth talking about again. Your store should be listed, accurately, on those sites. You should see what your customers (and potential customers) are seeing. In [...]