Archive for the ‘Bricks and mortar’ Category

Can twitter really work for small businesses?

Tuesday, June 30, 2009 17:32 4 Comments

Don’t think of this as another twitter post, think of it as a continuation of yesterday’s post. Becky McCray at The Small Biz Survival blog has an important post today: Is Twitter worth it for small town businesses? She asks (and then answers) the tough questions that I know you have been asking: But what [...]

This was posted under category: Bricks and mortar, Twitter Tags: ,

How local newspapers can save themselves, local business, and benefit the community

Monday, March 30, 2009 4:31 No Comments

Julia Taylor at ThinkMKE wrote a blog post in February that somehow bubbled up on Twitter last week.  Titled “An Idea on how to Save your Hometown Paper,” the post outlines an intriguing way to meld the local newspaper and technology to support local businesses. The time is right, she says: Consumers today are starting [...]

This was posted under category: Bricks and mortar, Cool ideas, Shop Local Tags: ,

How are you going to keep the online sales that begin in your store?

Friday, January 9, 2009 15:10 23 Comments

I read a post this morning that floored me.  It was written by someone who is not in the book world, and only a small portion is about books. But it crystallizes one of the biggest problems facing independent bookstores right now. Sally McKenzie, a retail and e-commerce consultant, was browsing for books at Powell’s [...]

This was posted under category: Bricks and mortar, Strategy, e-books Tags: , , , ,

Cool idea: Virtual Front Table

Friday, January 2, 2009 11:47 No Comments

I”m spending the week catching up on my blog reading, and happend upon a post at Conversational Reading describing the new feature at Chicago’s Seminary Co-op bookstore blog: The Front Table. Yes, it is really a virtual front table. Go take a look. Covers of each book are shown and if you hover over it [...]

This was posted under category: Blogging, Bricks and mortar, Case Studies Tags: ,

What do bookstores and beauty salons have in common?

Wednesday, November 5, 2008 7:55 1 Comment

Online marketing is great for internet businesses and ecommerce, where your efforts can give a customer enough information that they hit the “buy now” button. But what about businesses that are primarily brick and mortar, that don’t do businesses on the internet? Salon Today, a trade magazine for beauty salon owners, recently ran an article [...]

This was posted under category: Bricks and mortar, Case Studies, Online marketing Tags:

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