Archive for the ‘Research Reports’ Category
Why Online Communities are Important to Booksellers
Thursday, December 11, 2008 6:55 2 CommentsAs I was reading my RSS feeds this morning, I came upon a reference to an October 2008 report from Rubicon Consulting titled: Online Communities and their Impact on Business: Ignore at Your Peril.. Two key findings from the report appear in the introductory blog post titled “Online Reviews Second Only to Word of Mouth [...]