Booksellers Blog

I’ve been thrilled to see quite a few new bookstore blogs spring up over the last few months. Congratulations to all of you who’ve taken the plunge. I’ve tried to add everybody to the list of independent bookseller blogs on the side of Booksellers Blog, but if I’ve missed you, please let me know. You [...]

Today’s guest post is by Patrick Brown.  Patrick is the webmaster and blogger for Vroman’s Bookstore in Pasadena, CA.  Before joining the staff at Vroman’s, he worked at Book Soup in West Hollywood, and briefly at Skylight Books in Los Feliz.  He has written book reviews for Publishers Weekly and was a regular contributor to [...]

ROI. “Return on Investment.” It’s a phrase that comes up over and over again when reading about social media and online marketing initiatives. Everyone wants to know how to measure it. The truth is, it’s not always easy to measure. If you were an online-only retailer and your social media efforts were focused solely on [...]

Of course, it’s the million dollar question: will blogging sell books? As expected, there’s no easy answer. If you feature a particular book on your blog, you may sell a few copies. Or you may not. Does your e-newsletter generate sales of specific books that you feature? Do you track it? I would suggest that [...]

There is much discussion about ROI, or “Return on Investment” for social media activities such as blogging. For booksellers, the investment is primarily time — a resource that we all know is too scarce.  In a later post, I’ll write about various ways of measuring ROI, but I think that there is also a benefit [...]