Archive for the ‘Twitter’ Category

Can twitter really work for small businesses?

Tuesday, June 30, 2009 17:32 4 Comments

Don’t think of this as another twitter post, think of it as a continuation of yesterday’s post. Becky McCray at The Small Biz Survival blog has an important post today: Is Twitter worth it for small town businesses? She asks (and then answers) the tough questions that I know you have been asking: But what [...]

This was posted under category: Bricks and mortar, Twitter Tags: ,

A simple way for booksellers to use twitter

Monday, June 29, 2009 21:53 1 Comment

I know, you’re tired of twitter. As much as I love it, I am also tired of incessant press and portrayal of twitter as the service that will save the world. But there’s no denying twitter’s power as a tool for connecting. Josh Christie, a bookseller at Sherman’s Books in Freeport, Maine, has a great [...]

This was posted under category: Listening, Local Search, Twitter Tags:

How I follow 1700 people on Twitter in only 20 minutes a day

Tuesday, June 9, 2009 0:00 12 Comments

Everybody’s talking about Twitter. In the past month or so, I’ve seen several booksellers and publishing people sign on to twitter to try it out. And I think many are engaging with new people, learning a lot, and having fun. Here’s the thing: once you follow more than 30 people, the “standard” way of using [...]

This was posted under category: Twitter Tags:

Can booksellers and publishers use Twitter to drive business?

Monday, February 23, 2009 8:31 14 Comments

It seems that you just can’t get away from Twitter these days. It’s referenced in CNN news reports, the New York Times writes Sunday Magazine pieces and  feature articles about it, and it has started to permeate the minds of booksellers as well. Stephanie Anderson (@Bookavore) wrote an excellent introduction to twitter for Shelf-Awareness in [...]

This was posted under category: Case Studies, Online marketing, Twitter Tags: , , , , , , , , , , , , , , , , , , ,

What I Think About Twitter for Booksellers

Monday, January 26, 2009 7:40 5 Comments

I’m sure you’ve heard the buzz about Twitter.  It’s the new “shiny object” in the social media space. And you may have noticed that I did not list Twitter as one of the “tools” in the online marketing “toolbox” in my earlier post. In fact, I deliberately stayed away from any mention of Twitter–because while [...]

This was posted under category: Customer Service, Listening, Relationships, Social Media, Twitter Tags: , ,

Making things happen using social media

Tuesday, December 16, 2008 7:05 5 Comments

Not for New England only Have you heard about Kids ♥ Authors Day? On February 14th, 2009, New England bookstores will be hosting local childrens book authors and illustrators to meet kids and sign books. It’s a cool idea, but even more important for our purposes in how this event came about. It began last [...]

This was posted under category: Case Studies, Social Media, Twitter

How to get 700 new visitors in 2 days

Thursday, December 4, 2008 8:01 4 Comments

Relationships, and content — that’s how. You hear the term “Social Media” a lot these days. To most people, that’s a vague term that has something to do with the internet and things called MySpace or Facebook. Some people think it’s a fad, or irrelevant to anyone over the age of 20. This week provided [...]

This was posted under category: Content, Relationships, Social Media, Statistics, Twitter

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