Archive for the ‘Word of Mouth’ Category
Gary Vaynerchuk at BEA: Mandatory Viewing for Independent Booksellers
Wednesday, June 3, 2009 14:11 6 CommentsI’m still trying to condense my thoughts about BEA into a manageable post. However, I do want to highlight one of the best sessions at BEA. It was also the only BEA-organized (as opposed to ABA-organized) session that was targeted specifically to Independent Booksellers. In this video, Gary Vaynerchuk is talking to YOU. It is [...]
Building Word of Mouth, online and offline
Wednesday, November 12, 2008 7:23 No CommentsI promise that I will soon write a post that outlines the many reasons that I think that some kind of online outreach to customers is important for independent bookstores. There are many reasons, but today, I just want to talk briefly about one: word of mouth. A few years ago, I was doing a [...]