Booksellers Blog

I’ve been very excited to hear from a few booksellers that they have recently started blogs. Because I’m not sure if they are ready for public dissemination yet, I won’t post the links here now — but if you are a bookseller who has recently started a blog, and you want some visitors, please let [...]

Are you going to BEA? I’ve combed through the workshops, panels, and Author Stage events to pick out a few social-media related sessions that I think you shouldn’t miss. This is not all-inclusive — much of the BEA programming appears to be social-media related. However, I did want to highlight a few sessions that I [...]

Chris Brogan has written a very clear post about the 5 steps in the continuum from getting a prospective customer’s attention through the purchase phase, and beyond. Awareness Attention Engagement Execution Extension These phases hold true both online and in the real world. Brogan’s post describes the five phases in some detail, and is an [...]

There aren’t really any “rules” about how to write a blog post. However, I think it’s important to keep in mind that your audience is not sitting down for a leisurely hour with a magazine. Most blogs are consumed in short bursts of time, in less than ideal reading conditions, and possibly with multiple distractions [...]

Chris Brogan has written the easiest and clearest set of instructions for setting up a “listening post” to see what people are saying about you and your business online. It should take less than 10 minutes to set up, and a minute or two to check daily. I’ve written about this before, but Chris lays [...]

I’m sure you’ve heard the buzz about Twitter.  It’s the new “shiny object” in the social media space. And you may have noticed that I did not list Twitter as one of the “tools” in the online marketing “toolbox” in my earlier post. In fact, I deliberately stayed away from any mention of Twitter–because while [...]