Posts Tagged ‘Christopher S. Penn’
Blogging FAQ, Day 10: How Can I Measure Success?
Tuesday, February 17, 2009 6:00 2 CommentsROI. “Return on Investment.” It’s a phrase that comes up over and over again when reading about social media and online marketing initiatives. Everyone wants to know how to measure it. The truth is, it’s not always easy to measure. If you were an online-only retailer and your social media efforts were focused solely on [...]