Posts Tagged ‘Facebook’

How Booksellers Can Use Facebook

Monday, March 16, 2009 19:52 15 Comments

There has been much buzz about Facebook lately because of their redesign. And if you want to spend the time setting up a Facebook page for your store, these changes are very beneficial. First, a few basics: Who uses Facebook? From the official Facebook stats page, More than 175 million active users More than half [...]

This was posted under category: Customer Service, Facebook, Social Media Tags:

Guest Post: The Vroman’s Approach to Blogging

Wednesday, February 25, 2009 8:52 4 Comments

Today’s guest post is by Patrick Brown.  Patrick is the webmaster and blogger for Vroman’s Bookstore in Pasadena, CA.  Before joining the staff at Vroman’s, he worked at Book Soup in West Hollywood, and briefly at Skylight Books in Los Feliz.  He has written book reviews for Publishers Weekly and was a regular contributor to [...]

This was posted under category: Best practices, Blogging, Case Studies, Guest Posts, Social Media, measuring Tags: , , , , , , , , ,

Match the tools to the goals

Friday, January 16, 2009 22:58 2 Comments

In an earlier post, I wrote about the need to determine your goals before deciding on the tools to use to attain those goals.  When you read a newspaper article trumpeting that there are now 150 million members on Facebook, it’s easy to think “oh, my store has to be on Facebook!”  But that may [...]

This was posted under category: Email newsletters, Listening, Online marketing, Social Media, Strategy, Websites, Why blog? Tags: , , , , , ,

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