Booksellers Blog

Chris Brogan has written a very clear post about the 5 steps in the continuum from getting a prospective customer’s attention through the purchase phase, and beyond. Awareness Attention Engagement Execution Extension These phases hold true both online and in the real world. Brogan’s post describes the five phases in some detail, and is an [...]

There aren’t really any “rules” about how to write a blog post. However, I think it’s important to keep in mind that your audience is not sitting down for a leisurely hour with a magazine. Most blogs are consumed in short bursts of time, in less than ideal reading conditions, and possibly with multiple distractions [...]

In an earlier post, I wrote about the need to determine your goals before deciding on the tools to use to attain those goals.  When you read a newspaper article trumpeting that there are now 150 million members on Facebook, it’s easy to think “oh, my store has to be on Facebook!”  But that may [...]