Posts Tagged ‘Goodreads’

Guest Post: The Vroman’s Approach to Blogging

Wednesday, February 25, 2009 8:52 4 Comments

Today’s guest post is by Patrick Brown.  Patrick is the webmaster and blogger for Vroman’s Bookstore in Pasadena, CA.  Before joining the staff at Vroman’s, he worked at Book Soup in West Hollywood, and briefly at Skylight Books in Los Feliz.  He has written book reviews for Publishers Weekly and was a regular contributor to [...]

This was posted under category: Best practices, Blogging, Case Studies, Guest Posts, Social Media, measuring Tags: , , , , , , , , ,

Match the tools to the goals

Friday, January 16, 2009 22:58 2 Comments

In an earlier post, I wrote about the need to determine your goals before deciding on the tools to use to attain those goals.  When you read a newspaper article trumpeting that there are now 150 million members on Facebook, it’s easy to think “oh, my store has to be on Facebook!”  But that may [...]

This was posted under category: Email newsletters, Listening, Online marketing, Social Media, Strategy, Websites, Why blog? Tags: , , , , , ,

How are you going to keep the online sales that begin in your store?

Friday, January 9, 2009 15:10 23 Comments

I read a post this morning that floored me.  It was written by someone who is not in the book world, and only a small portion is about books. But it crystallizes one of the biggest problems facing independent bookstores right now. Sally McKenzie, a retail and e-commerce consultant, was browsing for books at Powell’s [...]

This was posted under category: Bricks and mortar, Strategy, e-books Tags: , , , ,

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