Booksellers Blog

If you have an email newsletter with a healthy subscriber base, do you also need a blog for your store? I say yes. Here’s why: Google loves blogs – Blogs typically have frequently updated and relevant content, so Google indexes them quickly. You can spend days writing the most brilliant email newsletter, but Google won’t [...]

Chris Brogan has written the easiest and clearest set of instructions for setting up a “listening post” to see what people are saying about you and your business online. It should take less than 10 minutes to set up, and a minute or two to check daily. I’ve written about this before, but Chris lays [...]

The following is a guest post by Drew Goodman. I read Drew’s blog post about the book What Would Google Do?, and I was interested in his bookseller’s perspective.  Drew graciously agreed to expand on his post for us here.  Drew Goodman manages the General Books Department for the University Campus Store at the University [...]