Booksellers Blog

While I’m on vacation, here’s an assignment for you.
Read this article: Your Pizza Sucks And …
It talks about local search, like Yelp.com. I’ve mentioned it before, but it’s worth talking about again. Your store should be listed, accurately, on those sites. You should see what your customers (and potential customers) are seeing. In some cases, [...]

Chris Brogan has written a very clear post about the 5 steps in the continuum from getting a prospective customer’s attention through the purchase phase, and beyond.

Awareness
Attention
Engagement
Execution
Extension

These phases hold true both online and in the real world. Brogan’s post describes the five phases in some detail, and is an excellent read. I thought I’d apply [...]