Posts Tagged ‘Librarything’
Match the tools to the goals
Friday, January 16, 2009 22:58 2 CommentsIn an earlier post, I wrote about the need to determine your goals before deciding on the tools to use to attain those goals. When you read a newspaper article trumpeting that there are now 150 million members on Facebook, it’s easy to think “oh, my store has to be on Facebook!” But that may [...]
How are you going to keep the online sales that begin in your store?
Friday, January 9, 2009 15:10 23 CommentsI read a post this morning that floored me. It was written by someone who is not in the book world, and only a small portion is about books. But it crystallizes one of the biggest problems facing independent bookstores right now. Sally McKenzie, a retail and e-commerce consultant, was browsing for books at Powell’s [...]