Posts Tagged ‘Librarything’

Match the tools to the goals

Friday, January 16, 2009 22:58 2 Comments

In an earlier post, I wrote about the need to determine your goals before deciding on the tools to use to attain those goals.  When you read a newspaper article trumpeting that there are now 150 million members on Facebook, it’s easy to think “oh, my store has to be on Facebook!”  But that may [...]

This was posted under category: Email newsletters, Listening, Online marketing, Social Media, Strategy, Websites, Why blog? Tags: , , , , , ,

How are you going to keep the online sales that begin in your store?

Friday, January 9, 2009 15:10 23 Comments

I read a post this morning that floored me.  It was written by someone who is not in the book world, and only a small portion is about books. But it crystallizes one of the biggest problems facing independent bookstores right now. Sally McKenzie, a retail and e-commerce consultant, was browsing for books at Powell’s [...]

This was posted under category: Bricks and mortar, Strategy, e-books Tags: , , , ,

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