Booksellers Blog

I’ve been thrilled to see quite a few new bookstore blogs spring up over the last few months. Congratulations to all of you who’ve taken the plunge. I’ve tried to add everybody to the list of independent bookseller blogs on the side of Booksellers Blog, but if I’ve missed you, please let me know. You [...]

There aren’t really any “rules” about how to write a blog post. However, I think it’s important to keep in mind that your audience is not sitting down for a leisurely hour with a magazine. Most blogs are consumed in short bursts of time, in less than ideal reading conditions, and possibly with multiple distractions [...]

This is by far the most common question I hear when I talk with booksellers about blogging. We all get hung up on audience. We want to know that we’re not wasting our time, and that people will read what we write. The reality is that your readership is never going to be as large [...]