Booksellers Blog

Chris Brogan has written a very clear post about the 5 steps in the continuum from getting a prospective customer’s attention through the purchase phase, and beyond. Awareness Attention Engagement Execution Extension These phases hold true both online and in the real world. Brogan’s post describes the five phases in some detail, and is an [...]

My apologies! The previous article included an embedded version of the YouTube video for A Lion Called Christian. I realized, too late, that those of you that subscribe to this blog via email could not see the video, and I neglected to include a direct link. Let’s call it a lesson learned, shall we? People [...]

We’ve talked a lot here about promoting the store and your community through social networking and blogging. But we haven’t talked much about promoting specific books. Do you remember “Reservation Boards”? Here’s where I admit that I am as old as dirt. When I first started working as a sales rep, Reservation Boards were a [...]

In an earlier post, I wrote about the need to determine your goals before deciding on the tools to use to attain those goals.  When you read a newspaper article trumpeting that there are now 150 million members on Facebook, it’s easy to think “oh, my store has to be on Facebook!”  But that may [...]